Our campaign, Bridging the gap by wearing the cap, celebrates the strength of friendship. The Cameron and Davis caps, designed for the F|Fort Foundation, symbolize the connection between young people navigating life together.
Loneliness is part of life but feels heavier when illness or hardship sidelines you. In those moments, it’s hard to ask for support, and friends may struggle to offer it.
This project was realized in collaboration with the fashion brands Affere, led by Yoeki de Bree, and MARTAN, led by Diek Pothoven.
In collaboration with creative partner Claartje Bours
Photography Sander Coers & Kwadwo Amfo